How Ukrainian fashion designers can enter the ASOS Marketplace

ASOS Marketplace is an international online platform for selling fashion clothing, footwear, and accessories from independent brands and vintage sellers. It has been operating since 2010 and belongs to the global online retailer ASOS, but functions as a separate ecosystem where brands create their own boutiques, independently manage their assortment, pricing, and order fulfillment.

Unlike Etsy or Shopify, ASOS Marketplace has a clear fashion focus and high style standards. The platform has become a starting point for many popular brands that grew from niche designer projects into recognizable names with thousands of customers. For Ukrainian brands, this is a real opportunity: to make themselves known globally, receive foreign currency revenue, and test their products with an international audience without launching a separate website. In this article, we explain the entire process — from registration to order shipping.

Who Can Become a Seller on ASOS Marketplace

The platform accepts two types of sellers:

• Indie brands – designers who create original clothing, jewelry, shoes, and accessories.
• Vintage stores – boutiques that sell items made before 2004.

Key requirements:

• Unique style – your products must stand out visually.
• Professional photos – at least 5 products with high-quality visuals on a white background.
• Active online presence – links to Instagram, TikTok, website – recommended.
• Payment systems – you must use PayPal or Stripe.
• Fast order processing – within 2 business days.

Important: ASOS Marketplace does not accept mass-produced clothing without a clear stylistic concept or no-name products. If your items look like dropshipping or imitate fast-fashion brands, your application will not be approved. The platform seeks designers with original vision and authentic presentation.

How Registration Works: Step-by-Step Guide

• Submit an application. Go to ASOS Marketplace and fill out the form. You will need: brand name; contact email; short product description; social media links; 3–5 product photos; experience.
• Wait for a response. The platform team reviews applications within 3–5 business days. If you have style, a concept, and a basic portfolio – you’ll get the green light.
• Set up your boutique. Create your storefront with a banner, logo, brand description, and at least 5 products. Photos must be high quality with good detail.
• Start selling. After account verification and payment system setup, your boutique becomes visible to customers.

At this point, your creative project officially turns into an international e-commerce business. After launch, not only design and creativity matter, but also delivery speed, customs documentation accuracy, and the ability to resolve logistics challenges quickly.

Challenges Faced by Ukrainian Designers

To get accepted on ASOS Marketplace, you need to pass a strict selection. Not all applications are approved: the platform has high standards for visual presentation, style, photo and description quality. But even after your boutique is approved, the challenges are just beginning.

International trade is not just about creativity and design. It’s also logistics, documents, communication, and customer service. These “invisible” daily processes often become the real barrier.

Here are common challenges our clients face:

• Shipping issues – no tracking, delays, complex tariffs.
• Customs problems – incomplete or incorrectly filled documents.
• Returns – no reverse logistics setup.
• Language and localization – English descriptions, customer communication.
• Packing – specific quality, protection, and compactness requirements.

These details may seem minor until the first real order comes in. But by then there’s no time for trial and error – everything must run smoothly. This is exactly where GlobalPost helps – so Ukrainian designers can focus on growing their brand, while all logistics are handled professionally and securely.

How GlobalPost Supports Ukrainian Designers

GlobalPost is a Ukrainian logistics company that supports brands entering international platforms. Our solutions are tailored to the real needs of designers working with ASOS Marketplace.

• Shipping to over 200 countries – with tracking and 5–10 business day delivery times.
• Customs documentation – commercial invoice, CN23 declaration, HS codes.
• Online shipping calculator — accurate cost estimation with no hidden fees.
• Returns — reverse logistics available upon request.
• Support — consultations, packaging check, document assistance.

We offer flexible rates, turnkey services, and special conditions for small and medium businesses. On our business clients page, you’ll find detailed terms, rates, and solutions tailored for e‑commerce and the fashion segment.

ASOS Marketplace Financial Model: What Designers Should Know Before Starting

ASOS Marketplace is not just a creative platform. It’s a commercial environment with clear requirements and costs that you should understand in advance. Here are the key parameters:

• 20% commission per sale. For example, if you sell a hoodie for €90, you keep €72 after commission. Then consider logistics, packaging, and production costs.
• Monthly fixed fee — £20. This is the basic cost of participating in the boutique program. It applies regardless of sales volume.
• Payments via PayPal or Stripe. A verified account is required. Note that to legally accept business payments in Ukraine, you need to register as an individual entrepreneur. Both systems integrate smoothly with foreign currency accounts of Ukrainian businesses, allowing you to receive profit legally and pay taxes. Each service also charges its own fee (usually 2–5%).
• Recommended product price range — €50 to €120. Items under €30 have lower profit margins and rank lower in search results. Bestsellers include: sweatshirts, jackets, dresses, coats. ASOS shoppers are used to the mid-range segment. If the price is too low – trust drops. Too high – sales don’t happen. You need balance: style + quality + fair price.
• Average order value — €60–110. With stable logistics and proper packaging, the real profit margin for Ukrainian designers is 35–45%.

These conditions may seem tough, especially at the beginning. But this structure allows the platform to attract motivated sellers and maintain high-quality offerings. If you’re ready to work strategically, with a clear understanding of cost, pricing, and logistics – ASOS Marketplace gives you every chance to build a profitable sales channel.

Conclusion

ASOS Marketplace is a real opportunity for Ukrainian designers to sell on an international level. To make this journey not only creative but also effective, it’s important to take care of logistics from the very beginning. The GlobalPost team helps make this process simple, transparent, and cost-efficient. We offer solutions for all formats — from first test orders to stable export operations.

Want to test ASOS Marketplace or already have your first orders? Contact us — and we’ll help you build a convenient delivery solution tailored to your brand.

In the next article, we’ll explore another international platform that may be of interest to Ukrainian designers — Storenvy. Stay tuned for blog updates.