How Ukrainian businesses can enter the Swiss market through Tutti.ch: instructions for selling on the largest classifieds platform

Ukrainian companies are increasingly looking for effective ways to enter international markets, focusing primarily on the United States, Germany, or the EU. However, Switzerland, one of the most stable and solvent markets in Europe, is still overlooked by many exporters. At the same time, this destination can be a profitable solution for small and medium-sized businesses that offer niche products and are looking for an audience with a high level of trust and purchasing power.

In this article, we will explain how Ukrainian businesses can test their products on the Swiss market through Tutti.ch, the country’s largest classifieds platform. This is a simple, accessible, and inexpensive way to reach a new audience without complicated registration or high costs.

Why Switzerland is Attractive for Small Exports from Ukraine

The Swiss market may seem small and complex, but these very characteristics create additional opportunities for niche businesses. That’s why more and more companies are turning their attention to this country.

• High income levels and demand for unique products: Swiss consumers are willing to pay for quality, story, and originality.
• Popularity of second-hand goods and support for reuse: this is part of the circular economy culture, actively supported not only by individual buyers but also by entire cities and cantons.
• Limited competition from global platforms: most listings on Tutti are published by local sellers, and foreign players are weakly represented. This creates a window of opportunity for Ukrainian businesses.

Most importantly, all of this can be implemented without a complex legal structure. Switzerland allows you to test the demand for your product in a fairly simple and low-cost way. But there are some nuances to consider from the start.

What Prevents Direct Selling – Barriers You Should Know

Tutti.ch is the largest online classifieds platform in Switzerland. It operates under a C2C model and is also actively used by small businesses. The service allows free posting of product listings, and contact between buyer and seller happens directly. There are no built-in payment or logistics solutions — all delivery and payment terms are agreed upon independently. Despite this, the platform has stable traffic, high user trust, and is actively used across all language regions of the country.

At first glance, it seems you can sell directly from abroad — but in practice, this hardly works. Buyers expect:

• local presence of the seller;
• fast delivery within the country;
• communication in German, French, or Italian (depending on the region).

Even if the platform technically allows listings from other countries, Swiss consumers usually don’t buy from sellers without a local phone number or address. They expect simplicity, reliability, and a quick response. That’s why the best solution for Ukrainian businesses is to act through a local representative.

How GlobalPost Helps Ukrainian Businesses Sell on Tutti.ch

To sell on Tutti.ch, you need a physical presence in Switzerland — a partner, a warehouse, or a contact person who can receive the goods and ship them to clients within the country. You choose this partner yourself. It can be a fulfillment service or simply a reliable contact person.

We at GlobalPost handle all stages of delivery from Ukraine to Switzerland:

• We help prepare your product batch for shipment;
• We prepare the full package of export documents (invoices, EX-1, certificates);
• We organize international shipping — by truck or air, depending on volume and urgency;
• We ensure EU transit (T1) and assist with customs clearance in Switzerland;
• We consult at every stage: from packaging to coordination with your local partner;
• We provide a convenient tool for preliminary shipping cost calculation — GlobalPost online calculator.

This model already works — and makes it possible to test the market without starting a company, with minimal investment. We guarantee fast and transparent logistics from Ukraine to a warehouse in Switzerland. If you are already working with the Swiss market or just planning to, check out our terms on the business client page.

What You Need to Start Selling on Tutti.ch

To launch successfully on Tutti.ch, it’s not enough to just upload a listing — you need to prepare for working with the Swiss buyer. The platform is simple, but local audience expectations are clear.

Here’s the basic setup you should have before starting:

• A product that appeals to the local audience — furniture, antiques, vintage, decor, or electronics.
• A partner or warehouse in Switzerland to handle delivery to customers.
• High-quality photos and product descriptions in German or French — English is used less frequently.
• A minimum batch size to start — usually 30–50 units to test demand.
• Reliable logistics from Ukraine to Switzerland with customs clearance.

This checklist is the foundation to start from. Flexibility follows: the platform allows you to scale gradually without risky investments.

Which Products Have the Greatest Potential

• Handmade furniture or items in loft/retro style.
• Handmade decor, craft goods, and artistic items.
• Used electronics, tools, and vintage goods.
• Antiques or collectibles.
• Clothing, footwear, and accessories with a story or in good condition.

These are the exact categories most often searched for by private buyers on Tutti.ch. And they are what allow Ukrainian businesses to offer something unique.

Conclusion

Tutti.ch is a real opportunity for Ukrainian businesses to test the Swiss market without major investments. Working through a partner or local warehouse allows you to minimize startup costs, avoid complex legal procedures, and quickly access a stable, solvent audience.

The GlobalPost team supports you at every stage — from document preparation to delivery and transit. We operate on a “turnkey” model so that you can focus on what matters most: your product, sales, and growth in a new market.

Want to sell in Switzerland? Contact us — we’ll find the right solution for your business.

In the next article of our export series, we’ll take a detailed look at how Ukrainian businesses can start selling on Chrono24.com — the global leader in collectible watch sales. Stay tuned for updates on our blog!