Prepare your sleigh in autumn: How to plan your Amazon deliveries for the Christmas rush

The Christmas season is a period of peak demand on Amazon. After Black Friday and Cyber Monday, sales do not decline — on the contrary, they increase in December thanks to pre-holiday shopping. For sellers, this is an opportunity to capture a significant share of annual profits. To not miss this opportunity, logistics must be planned in advance, already in the fall.

In this article, we will look at how to ensure fast and timely delivery of goods to Amazon warehouses to fully capitalize on the potential of the Christmas season.

Why the Christmas Season Requires Separate Planning

Although Black Friday is traditionally considered the peak sales point, the December period is equally important. Many shoppers postpone their purchases until the last moment, expecting additional discounts and holiday promotions. During this time, toys, gift sets, décor, clothing, electronics, and other seasonal items sell actively.

If a product arrives at Amazon warehouses too late, it may not have enough time to go through receiving and make it to the shelves before the pre-Christmas rush. That is why planning deliveries for Christmas should start immediately after shipping batches for Black Friday.

Optimal Shipping Times for Amazon Warehouses Before Christmas

Receiving goods at Amazon warehouses in November and December slows down significantly due to high demand. To avoid risks, it is important to ship Christmas batches in advance. Recommended timelines:

• For the USA — shipment no later than mid-November;
• For the EU and the UK — it is better to ship even earlier.

This ensures that shipments arrive at the warehouse, pass inspections, and are received before the main holiday demand begins. You can find more detailed information about Amazon FBA rates and delivery conditions here.

Sales Analysis and Batch Formation

To fully leverage the potential of the Christmas season, it is worth carefully analyzing your own sales from previous years. Pay attention to which products consistently had the highest demand in December — these should be prioritized for shipment and allocated in larger volumes.

Also, consider assortments that can be combined into gift sets. Such offers traditionally sell well during the pre-holiday period and help increase the average order value.

Thoughtful batch formation helps avoid situations where popular products run out during the busiest weeks, while less-demanded items remain in the warehouse, taking up space that could be used for products that actually sell.

Proper Cargo Preparation

To ensure that a batch is not delayed in transit or at customs, it is important to comply with all Amazon requirements and customs regulations. GlobalPost provides full support at this stage: correct product labeling, quality packaging, a complete set of documents, and official customs clearance. We help avoid mistakes that often cost sellers time and profit.

A successful Christmas season starts with GlobalPost!

Conclusion

Success during the Christmas season depends on the strategic decisions made in the fall. GlobalPost ensures speed, reliability, and transparency in your logistics chain.

To get a consultation and start planning your Christmas deliveries, contact our specialists.