Grailed for Ukrainian designers: how to sell and ship with GlobalPost

Ukrainian designers are increasingly entering international markets through online platforms. However, not all platforms are equally convenient for working from Ukraine. Grailed is a niche resource for selling designer clothing that brings together a discerning audience from the US, Canada, and Europe. It is ideal for original, atypical items with a conceptual design. In this article, we will analyze how this platform works, where to start, what limitations exist, and how to effectively overcome them.

What is Grailed and Why It Matters for Niche Brands

Grailed is an international platform focused on men’s and unisex clothing. It features everything from archival streetwear to complex designer pieces with a story. Previously, there was a separate site for women’s fashion called Heroine. However, Grailed has recently integrated it into the main platform. Now, women’s clothing is sold directly on Grailed in the dedicated “Womenswear” section. This means you don’t need to create separate accounts — everything is conveniently in one place.

This is not a platform for mass-market or fast fashion — here, substance and authenticity are valued.

The platform is suitable if:

• you work with avant-garde, archival silhouettes, or vintage aesthetics;
• each piece has a story, character, and limited edition;
• you are ready to communicate directly with an international audience;
• you want to enter the slow fashion niche without relying on large retailers.

If you’re building a meaningful brand, not just selling products, Grailed will help you find your audience among those who value authenticity, unique design, and independence.

How to Start Selling on Grailed from Ukraine: Step-by-Step Guide

Many designers assume Grailed is a “US-only” platform and it’s not possible to use it from Ukraine. In reality, that’s not true. The platform has no geographic restrictions for registration: you can create a profile, list your products, and sell from Kyiv, Lviv, Odesa, or anywhere else. However, there are technical details you need to consider in advance to avoid issues.

Grailed doesn’t offer logistics tools, warehouses, or invoices. The seller is fully responsible for handling the order, payment, shipping, and returns. Additionally, all financial transactions go through PayPal, which is where the “registration bureaucracy” begins.

What you need to start your profile:

• PayPal Business Account – personal accounts cannot receive payments from Grailed buyers. A business account requires a foreign IBAN or a bank card that supports international transactions.
• Identity verification – in most cases, the platform will request ID or a passport, sometimes also a proof of address.
• A properly set up profile – at minimum, information about you as a designer, links to social media or website, and several well-presented products.
• A ready delivery solution – because without clear logistics, the buyer will not complete the purchase.

All of the above steps are manageable. But it’s important to treat platform entry not as a one-time listing, but as a strategic brand presence. If you need a reliable international shipping solution from Ukraine — use the GlobalPost service. We provide full logistics support.

Product Listings: What Grailed Buyers Expect

Grailed caters to a visually sensitive audience. Therefore, product presentation must be professional — this applies to both visual content and written descriptions.

Listing recommendations:

• Photos: at least 5–7 images on a model or clean background, with focus on fabric texture, seams, hardware, and details.
• Description in English: materials, size, condition, country of manufacture, and unique features of the item.
• Brand profile: a short brand philosophy, links to your site or Instagram, and a brief story behind the item.
• Shipping policy: countries served, return policy, tracking availability, and estimated delivery times.

The platform charges a 9% commission per sale, plus approximately 4% PayPal commission. Shipping can be included in the price or listed separately — the key is transparency.

Platform Audience: Who Buys and How to Communicate

Grailed users are a professional and creative audience — stylists, photographers, art directors, and collectors. They value detail, uniqueness, and are willing to pay for authenticity. Communication must be clear, polite, and accurate.

Practical tips:

• respond quickly to messages or comments under listings;
• never exaggerate the item’s condition — honesty builds trust;
• keep your profile active by regularly updating your listings;
• avoid vague copywriting — focus on specific, factual information.

Trust on Grailed isn’t built through advertising — it comes from consistent and attentive customer service. A brand-style profile has more value than a random “closet of items.”

Logistics and Delivery: Reliable Solution from GlobalPost

One of the biggest challenges for Ukrainian sellers is finding fast, reliable, and cost-effective international shipping. This is where GlobalPost comes in. We offer a full logistics solution tailored specifically for Ukrainian entrepreneurs and designers selling internationally.

Why choose GlobalPost:

• Competitive rates: We’ve developed special business rates that allow you to offer attractive shipping prices to the US, Europe, and Asia — making your products more appealing.
• Reliable tracking: All shipments come with detailed tracking numbers, which are required by Grailed and help build buyer trust. You and your customer always know where the package is.
• Help with documentation: Our specialists will assist in properly filling out customs declarations and other necessary documents to avoid delays and ensure fast clearance.
• Speed and reliability: We understand how critical fast delivery is for getting positive reviews on marketplaces. Thanks to partnerships with trusted global carriers, we ensure optimal shipping times.

In conclusion, choosing the right logistics partner is not just a technical issue — it’s a business decision that directly affects your reputation. On a platform where every detail matters, shipping becomes an extension of your brand. GlobalPost offers the premium service level Grailed buyers expect: speed, clarity, and reliability. Learn more about delivery solutions for small businesses at this link.

Conclusion

Grailed provides Ukrainian designers with direct access to a niche international audience willing to pay for uniqueness and quality. However, success on this premium platform depends not so much on the product itself as on flawless service. A key element of this service is professional logistics. That’s why choosing a reliable shipping partner, such as GlobalPost, becomes a strategic decision that enables you to meet buyers’ high expectations and turn Grailed’s potential into a stable and profitable business.

But the world of online commerce is not limited to niche platforms. In our next article, we’ll take a close look at how a Ukrainian brand can get onto ASOS Marketplace — a platform for independent boutiques with a million-strong audience and much stricter requirements. Stay tuned for updates on our blog!

We wish all Ukrainian designers success in conquering international markets. Be bold in your decisions and achieve great sales!