How Ukrainian Brands Can Register and Sell on the Faire Platform

Faire is a global wholesale platform that opens doors for Ukrainian producers of clothing, accessories, decor, and cosmetics to reach the U.S. and European markets. This guide explains how to get started and what to keep in mind.

What is Faire and why does it matter?

Faire is a B2B marketplace where independent brands sell their products to store owners. Unlike Etsy or Amazon, customers on Faire are not end consumers — they are retailers: local shops, showrooms, concept stores.

• 700,000+ active buyers from the U.S., Canada, UK, and EU
• Hundreds of Ukrainian brands are already on the platform
• Faire offers a direct path to the wholesale market without intermediaries

What can be sold on Faire?

• Clothing, fashion accessories
• Jewelry, handmade goods
• Home decor, candles
• Cosmetics, body care
• Stationery, notebooks
• Children’s products

Step 1. Brand registration

Go to faire.com and click “Apply to sell”.

You’ll need to provide:

• Your brand name
• Website or Instagram profile
• Country of production (you can select Ukraine)
• A short description of your products

Step 2. Setting up your brand profile

Once your application is approved, you’ll get access to your seller dashboard. There you will:

• Upload your logo and banner
• Write a compelling brand story
• Add products (photos, descriptions, variants)
• Set wholesale prices (not retail!)

Step 3. Orders and shipping

• Stores place wholesale orders directly through Faire
• Faire covers or reimburses shipping costs (fully or partially)
• Payment is guaranteed even if the store fails to pay

Step 4. Commissions and payouts

• 25% commission on a retailer’s first order
• 15% commission on repeat orders
• 0% commission if the store joined via your referral link

Faire for Ukrainian brands: advantages

• Faire supports makers from Ukraine and other affected regions
• “Made in Ukraine” can be a strong selling point
• Buyers seek originality, craftsmanship, and sustainability

Tips to succeed on Faire:

• Start with 5–10 bestsellers to test demand
• Focus on high-quality photos, clear product descriptions, and appealing packaging
• Update your product line seasonally
• Collect reviews to improve your shop visibility

What do you need for shipping?

• Reliable international carrier with tracking (FedEx, UPS, DHL, GlobalPost)
• Commercial invoice and export declaration
• Protective yet lightweight branded packaging

If you need to ship a parcel or cargo from Ukraine — use the link.

If you need delivery to Ukraine — more information is available on this page.

To calculate shipping costs — try our delivery calculator.