Chrono24 for Ukrainian business: how to sell watches to Switzerland and Europe

Selling watches abroad is one of the most promising directions for small and medium-sized businesses from Ukraine. It is a product with stable demand, lasting value, and the ability to operate with limited inventory. The Chrono24 platform has become the main entry point for those looking to reach a solvent audience in Switzerland, the EU, and the USA — even without a legal presence abroad.

In this article, we will take a detailed look at how Chrono24 works, who it is suitable for, what challenges may arise, how to organize watch delivery from Ukraine — and why having a reliable logistics partner is crucial on this path.

What is Chrono24 and why is this platform important for Ukraine

Chrono24 is a global online platform for selling watches, operating since 2003 and connecting over 9 million users every month. It is the leading marketplace in its segment, where new, pre-owned, vintage, and collectible watches are bought and sold. The platform is active in Switzerland, Germany, France, the USA, Japan, Canada, and dozens of other countries with high purchasing power.

For Ukrainian brands, workshops, and private sellers, Chrono24 provides a direct channel to the European audience — without the need to open a company abroad or rent a warehouse. Watch delivery to Switzerland is particularly promising, as it remains a stable and high-value market for exports from Ukraine.

Who is Chrono24 suitable for

The platform is designed for both major players and independent workshops and resellers. You can create a private account or a professional Trusted Seller profile — depending on your strategy.

Chrono24 is useful if you:

• Manufacture custom or collectible watches in Ukraine;
• Restore or sell vintage timepieces;
• Sell watches abroad via Instagram but want to scale up;
• Are looking for an export channel for premium products to Switzerland or the EU;
• Want to organize transparent logistics without customs issues.

Chrono24 is a platform that allows you to test the international market without large investments, build a brand in the premium segment, and receive payments directly from buyers around the world. However, this requires proper preparation: a high-quality listing, a clear pricing strategy, and reliable international shipping.

What advantages does Chrono24 offer

• Escrow payments — the platform holds the payment until the buyer confirms receipt;
• 14-day buyer protection — reduces risk and increases trust in you;
• Powerful SEO platform — your product appears on Google, even if you don’t have a website;
• Price analytics — access to the average price of similar models in real time;
• Global reach — Switzerland, USA, Germany, Japan, Singapore, France.

By the way, if you want to calculate the cost of delivering your watch to a buyer in Switzerland — use our delivery cost calculator.

What challenges you might face

Despite its advantages, Chrono24 is not a one-size-fits-all platform. It has its own features and risks. Here are the key ones:

• High authenticity requirements: buyers expect certificates, original boxes, and documents;
• Photos are critical: generic or low-quality images are the top reason for rejection;
• Fees: 6.5% for private sellers, 3.5% to 19% for businesses;
• Strong competition: over 500,000 active listings;
• Non-standard shipping: watches are high-value and sensitive items, so shipping must be insured and include a complete set of documents.

GlobalPost helps Ukrainian watch sellers solve these challenges.

How selling works: step-by-step guide

Chrono24 supports two types of registration — for private sellers and professionals (Trusted Seller). To get started, it’s enough to register as an individual. If your sales grow, you can upgrade to a professional profile.

To start selling from Ukraine, follow these steps:

• Create an account on Chrono24 — choose your profile type, specify your location and contact information.
• Prepare photos and description — at least 6–10 quality images of the watch, technical specs, condition, year, and what’s included.
• Set a price — Chrono24 provides access to market analytics so you can assess the real value of similar models.
• Choose shipping terms — Chrono24 does not provide logistics services. You organize the delivery of the watch to the buyer yourself.

Shipping is a key aspect for Ukrainian sellers. A watch is a high-value, delicate, and often collectible item. Delays, damage, or customs clearance errors can cost not only money but also your reputation on the platform.

How to organize international watch shipping from Ukraine

To minimize risks, most sellers use a professional logistics partner. GlobalPost specializes in international shipping of watches, jewelry, antiques, and other valuables from Ukraine to over 200 countries.

We take care of:

• Receiving watches at our office in Kyiv;
• Covering domestic shipping costs from regions of Ukraine to Kyiv (via Nova Poshta);
• Branded packaging with anti-tamper protection;
• Preparing supporting documents, including the invoice;
• Insurance against damage and loss;
• Shipping is carried out using the DDP model — all duties and taxes are paid by the seller in advance, so the buyer receives the package without additional fees upon delivery.

→ If you’re selling watches as a private individual — use our international shipping service for individuals.
→ If you operate as a workshop, small brand, or craft studio — check out our logistics solutions for small businesses.

Conclusion

Chrono24 is a real tool for entering premium markets, primarily the Swiss one. Switzerland, in particular, combines a deep watchmaking culture, a solvent audience, and stable demand for quality products. However, to take advantage of this opportunity, it’s important not only to create a valuable watch — but also to ensure professional presentation, honest communication, and flawless delivery.

The GlobalPost team helps Ukrainian sellers organize the entire process — from packaging to customs clearance — and deliver watches to Switzerland and other countries without delays, unnecessary risks, or stress.

We wish you a confident start on Chrono24, grateful buyers, and steady international growth. And if you need logistics support — we’re always here to help.