Sears Marketplace: How Ukrainian jewelers can scale their sales in the US

A generation of talented jewelers is emerging in Ukraine, creating not just jewelry, but true works of art. However, most of them sell their products only within the country – through Instagram, craft platforms, or offline. And although many dream of American buyers, there are barriers to realizing this dream: it is unclear where to start, who to trust, how to deliver, what to do with customs, and how to communicate with customers from across the ocean.

This is where Sears Marketplace comes in – a legal and reputable channel for entering the American market, which is virtually unknown in Ukraine. And although it is not as media-savvy as Etsy or Amazon, it offers a unique niche for high-quality products with a clear proposition. In this article, we will show you how a Ukrainian jeweler can enter Sears and start selling in the US with minimal risk.

Why You Should Pay Attention to Sears

For over a century, the Sears brand has been a part of American retail history. Once known as one of the largest retailers in the U.S., it has now transformed into a modern marketplace that provides independent sellers with access to a multimillion online audience. This experience, built on generations of trust, has turned Sears into a platform that combines quality traditions with new trade formats.

Sears Marketplace actively attracts international sellers and creates conditions that are especially appealing to niche brands and craft manufacturers. For Ukrainian jewelers, this is an opportunity to:

• Enter the U.S. market without creating your own e-commerce website. All you need is a product page that can be set up within the platform. It looks professional, doesn’t require separate design, and is immediately included in Sears’ internal search.
• Take advantage of existing traffic. Unlike Etsy or Amazon, where jewelry competition is extremely high, Sears remains a marketplace with a “healthy” level of listings. This allows new brands to get their first sales faster.
• Leverage the platform’s focus on quality over quantity. If your jewelry is handmade, has a unique story, or includes cultural design elements — it only increases your chances of attracting American customers.
• Gain more flexibility in pricing. The average price on Sears is higher than on competing platforms, as customers focus on quality and service rather than just discounts. This gives you a chance to sell not cheaply, but profitably.
• Develop your brand in the U.S. market without major investments. The entry cost is minimal. You can test your assortment, adapt to a new audience’s preferences, and scale only after that.

And most importantly – you’re not alone. With the support of GlobalPost, you receive not only logistics services but also full assistance: from document preparation to organizing international delivery.

How to Register on Sears Marketplace: Step-by-Step Guide for Ukrainian Sellers

To start selling your jewelry on Sears, you need to complete a few steps. Here is a guide specifically adapted for Ukrainian jewelers:

Step 1. Seller Registration on the Platform

• Go to the official website Sears Marketplace
• Click “Apply Now” – the application form will open
• Fill in the basic information: brand name, country, e-mail, product type
• Select your order fulfillment model (Fulfilled by Merchant or FBS – Fulfilled by Sears)

Tip: If you don’t have a warehouse in the U.S., choose Fulfilled by Merchant and use a logistics partner.

Step 2. Document Preparation

• Complete the W-8BEN tax form – you can download it during registration or fill it out through the IRS system (you’ll need to confirm you are a non-U.S. resident)
• Connect a payment account – the easiest option for Ukrainians is Payoneer

Step 3. Decide on Logistics
Since Sears requires shipments from U.S. territory, you have two options:

1. Own Warehouse in the U.S.
This is relevant if you already work with U.S. marketplaces.

2. Partner Logistics
If you don’t yet have a warehouse in the U.S., consider using partner logistics. GlobalPost specializes in exports from Ukraine and helps jewelry brands at every stage – from international shipping and customs clearance to cooperation with U.S. fulfillment services. This allows you to focus on your product, not on complex logistics.

Step 4. Upload Your Products
Once your application to Sears Marketplace is submitted, your information will be reviewed by the platform’s administration. Typically, this process takes from a few days to a week. After approval, you will receive official confirmation via e-mail and access to your seller account.

From that moment you can:

• Create product listings in English
• Add photos, specifications, and descriptions
• Set prices and available shipping options

You can add products manually via your seller account or use an Excel template for bulk uploads – this is convenient if you already have a catalog.

Step 5. Launch Sales and Get Support
Once your products are published, your page becomes searchable for buyers on the Sears platform. All processes from order placement to payment are automated and easy to understand.

Sears provides:

• technical support via e-mail and partner dashboard
• sales reports and real-time analytics

Buyers pay directly on the platform, and funds are credited to your Payoneer account according to the payout schedule. This way, you can run a U.S.-based business from Ukraine without violating financial controls.

Fees and Successful Launch on Sears

Sears charges a 20% commission on jewelry sales and has a fixed monthly fee of $39.99 (applicable if your monthly sales exceed $400). This is a transparent fee structure that helps you plan your scaling budget.

The platform is suitable for both small brands and manufacturers with a wide assortment. However, a successful launch requires:

• optimized product listings
• an understanding of U.S. market pricing strategies
• logistics support during the order fulfillment stage

We understand that organizing international shipping and customs clearance can be a challenge for Ukrainian jewelers, especially for small and medium-sized businesses. That’s why we offer comprehensive logistics solutions that allow you to focus on creativity and sales – while we take care of delivering your products to the U.S. Learn more about our SMB services here.

With GlobalPost, Scaling Your Brand Is Easy

For Ukrainian jewelers who want to expand to the U.S. market and focus on their craft, GlobalPost is a reliable partner. We handle key logistics tasks, providing:

• International delivery from Ukraine to the U.S.: we guarantee safe and fast shipping of your jewelry across the ocean.
• Customs clearance: we take care of all procedures and documentation related to importing goods into the U.S.
• Partner logistics in the U.S.: we help connect with external fulfillment services for storage and order processing without needing your own warehouse – or we can work with a partner of your choice.

Have questions? We’re ready to help. Leave a request for consultation so we can discuss your specific logistics needs and develop an optimal delivery strategy to the U.S.

Conclusion

Sears Marketplace is a practical and reliable tool for Ukrainian jewelers looking to enter the U.S. market. The platform offers simple registration, a clear order management system, and trust from American buyers. With the support of GlobalPost, this process becomes even more accessible — we handle logistics, consulting, and support so you can focus on what matters most: the quality of your product.

We sincerely wish success to everyone who aims to scale and find their customer abroad!

In our next article, we will explore another exciting opportunity for online sales in the U.S. – the Bonanza platform. Stay tuned to the GlobalPost blog to discover new paths for Ukrainian jewelers in the American market!