Selling jewelry on Worthy: a detailed overview for Ukrainian manufacturers

In the context of globalization and growing interest in Ukrainian brands, our jewelers are gaining more and more opportunities to enter international markets. One of the promising sales channels, especially in the category of pre-owned, vintage, and collectible jewelry, is the Worthy platform. This is a specialized auction marketplace that handles appraisal, photography, and sales of items, offering the most favorable conditions for the seller and providing access to a solvent American audience.

However, working with Worthy comes with a number of challenges and requires careful preparation. In this article, we explore the platform’s features, its advantages and limitations, as well as key aspects of international shipping with support from GlobalPost – a logistics partner that assists Ukrainian jewelers in exporting.

What is Worthy and Who Is It For

Worthy is an American online platform specializing in the auction-based sale of jewelry. It is ideal for pre-owned, vintage, collectible, or heirloom pieces.

The platform’s team handles the full sales cycle:

• Authentication and appraisal of the item’s value.
• Professional photography and creation of an attractive listing.
• Conducting an online auction among verified and interested buyers.

Payment is sent to the seller after a successful sale, minus the platform’s commission (usually around 10–20%).

Worthy’s Benefits and Limitations: What You Should Know

Every online platform has its strengths and features that should be considered when choosing a sales channel. Worthy offers a unique approach to jewelry sales but also comes with certain limitations that may affect your expectations and strategy.

Worthy’s Advantages:

• Minimal seller involvement: Most of the process – from appraisal to photography and auction management – is organized by the platform, significantly simplifying the seller’s role.
• Professional evaluation and photography: This increases the perceived value of your item, as Worthy experts ensure high-quality presentation.
• Auction format: Allows you to achieve the best possible price thanks to competition among interested buyers.
• Direct access to a solvent US audience: You gain access to a large, active market of buyers ready to invest in valuable jewelry.

Worthy’s Limitations:

• Assortment specifics: The platform is better suited for pre-owned, vintage, or collectible pieces than for entirely new collections from modern brands.
• Commission: Worthy charges a commission on the sale, which may slightly reduce your final profit margin.
• Payment terms: Sellers receive payment only after the item is successfully sold at auction, not upon initial listing.

Understanding these aspects will help you better assess whether Worthy aligns with your sales goals.

Challenges Faced by Ukrainian Jewelers

Ukrainian brands entering the international market often face a number of difficulties:

• Lack of experience in evaluating items and presenting them professionally.
• High risks during international shipping — damage, loss, customs delays, especially for valuable items.
• Complexities in document preparation and understanding the specifics of jewelry export.
• Unfamiliarity with the collaboration format of platforms operating in Western markets.

These factors can lead to wasted time, financial losses, or even reputational damage if not considered in advance.

How to Start Working with Worthy: Key Steps

The cooperation process with Worthy is designed to be convenient for sellers and includes several key stages:

• Submit an application: Fill out the online form on Worthy, providing a detailed description of your jewelry item. The more accurate the information you provide, the faster the process.
• Worthy approval: After submitting your application, a representative from the platform will contact you to confirm the details and approve the item for further sale.
• Preparing for shipment: While Worthy will provide you with a prepaid and insured shipping label, GlobalPost will serve as your key partner, assisting with proper document preparation and ensuring secure international transportation of your jewelry to the U.S.
• Appraisal and auction: Once received, Worthy will conduct a professional appraisal, photoshoot, and, if necessary, certification. Your item will then be listed on an online auction for verified buyers.
• Receiving payment: After a successful sale, Worthy will transfer the funds to your account, minus the platform’s commission.

Logistical Challenges and How GlobalPost Solves Them

The international shipping stage causes the most concern for jewelry sellers. It is at this point that trust can be lost or financial damage incurred due to damage or loss of the item, as well as customs delays.

GlobalPost helps avoid these situations by offering:

• Expert consultations on preparing invoices, HS codes, and all necessary customs documentation for jewelry exports. Learn more on the business clients page.
• Reliable international shipping services to over 200 countries with full tracking at every stage. Explore the conditions for exporting parcels and cargo from Ukraine.
• Customized logistics solutions for small and medium-sized businesses tailored to the specifics of jewelry export. Find more details in the small and medium business section.
• Liability insurance — if your item is damaged or lost during transportation, you will receive compensation, ensuring your financial protection.

A convenient online calculator for quickly estimating shipping costs. Use the shipping calculator on our website.

With GlobalPost, you gain a reliable partner that ensures the safe and timely delivery of your valuable items to buyers worldwide. We take care of the logistics so you can focus on your creativity and scaling your sales.

Conclusion

Worthy is a great opportunity for Ukrainian jewelers to enter the international market, especially with vintage and collectible jewelry. The platform takes care of most organizational aspects, from appraisal to auction management. To ensure that your collaboration is as safe and stress-free as possible, GlobalPost will be your reliable logistics partner. We provide professional document preparation, secure delivery, and insurance for your valuable items.

We wish you success in conquering international markets! If you have any questions regarding shipping or customs clearance, please leave your inquiry, and our team of specialists will promptly contact you for a detailed consultation.

In our next article, we will introduce you to The RealReal – a reputable marketplace for selling luxury goods, including designer jewelry. Ukrainian jewelers, stay tuned to our blog for more opportunities in international export!