New markets for Ukrainian jewelers: How to go beyond Etsy and Amazon

The development of online commerce is opening up new horizons for Ukrainian jewelry manufacturers. Handmade jewelry, branded collections, and unique products from Ukraine are in demand abroad, especially in Europe, the United States, and Canada. However, despite the high export potential, many jewelers are hesitant to start selling abroad due to a number of barriers: logistics, customs, insurance, and the choice of a trading platform.

In this article, we will take a closer look at which online platforms are suitable for international jewelry sales, what requirements they place on the seller, and how Ukrainian craftsmen can organize safe delivery with full insurance of the goods.

Challenges Faced by Ukrainian Jewelers

• Complexities in arranging international shipping — jewelry requires special packaging, labeling, and customs declaration procedures.
• High risks of loss or damage — without insurance and a reliable logistics partner, exporting jewelry can be unsafe.
• Lack of information about sales platforms — many creators are unaware of where and how to sell jewelry online.
• Absence of a logistics partner — which complicates scaling and leads to customer loss.

Platforms for International Online Jewelry Sales

There are several platforms that allow you to sell jewelry abroad even without access to Etsy, Amazon, or Instagram. Each has its own features and target audience.

• Wolf & Badger
  A UK-based platform that supports independent designers and brands with a sustainable approach. Suitable for unique designs, eco-friendly collections, and jewelry with a story. The platform carefully selects sellers, requires high-quality brand presentation, but offers a premium audience, especially in Europe and the USA. The commission is about 40%, but it includes promotion, PR, and logistics.
• 1stDibs
  An online marketplace for luxury items: from furniture to jewelry. Suitable for antique jewelry, vintage pieces, and high-end designer collections. Sellers must undergo strict verification: confirm experience, provide professional photos, and authenticity documentation. Commissions are high, but so is the average check. Suitable for brands with unique aesthetics and history.
• Worthy
  An American platform for selling jewelry through auctions. Ideal for pre-owned jewelry, family heirlooms, and vintage items. Worthy evaluates the jewelry, takes photos, creates descriptions, and launches the auction. You receive payment only after the sale, with a commission of about 10–20%. Convenient as it handles most processes.
• The RealReal
  A platform for reselling branded luxury clothing and jewelry. Accepts items from Chanel, Cartier, Tiffany, Bulgari, and other premium brands. Operates on a consignment model—you hand over the item, and after the sale, you receive payment (usually 50–70% of the price). The RealReal handles promotion, photography, logistics, and storage. Suitable for brands already known in the international market.
• Cash For Gold USA
  A service for direct purchase of gold and silver items. A simple way to liquidate leftovers, damaged jewelry, or items not suitable for resale. You send the item, receive an offer, and upon agreement—get paid. Used as an additional channel or when liquidation is necessary.
• Sears Marketplace
  A platform that is part of a well-known American retail network. Suitable for mass-market jewelry and entry-level collections. Sellers gain access to a wide customer base but must independently manage shipping, order processing, and support. Requires registration as a seller in the USA or an international partner.
• Bonanza
  A platform for small and medium-sized businesses, with a simple interface and low commissions (about 3.5%). You can create a personalized boutique, integrate with eBay or Shopify, and promote products through Google Shopping. Suitable for artisanal items, designer collections, and jewelry workshops. A good option for starting with a limited budget.

How GlobalPost Helps Jewelers Enter the Global Market

• Shipping to over 200 countries — with tracking and compliance with international standards for packaging and transporting jewelry.
• Liability insurance — protection against loss, theft, and damage throughout the delivery process under GlobalPost’s terms.
• Assistance with customs clearance — consultations on HS codes, help in preparing invoices and transport documents.
• Individual approach — personalized routes and solutions depending on volume, destination, and product specifics.

Business shipping cost calculator — for manufacturers working B2B or with distributors.

Recommendations for an Effective Start

• Prepare documents in advance — having an invoice, product description, and value confirmation speeds up customs clearance.
• Use professional photographs — this increases trust and helps stand out among competitors.
• Adhere to packaging standards — jewelry should be protected from vibrations, moisture, and pressure.
• Partner with a reliable logistics company — this is key to predictability and growth.

Conclusion

Ukrainian jewelry brands have every opportunity to make a name for themselves on the international stage. By choosing the right sales platform and logistics partner, they can successfully scale their business and build stable export channels.

GlobalPost provides all the necessary functionality for safe and fast international shipping — from insurance and customs support to consultations on key issues. We help you export with confidence and without stress. Ready to become your reliable partner in growth and global expansion.

→ Services for small and medium-sized businesses — logistics tailored to artisan brands and local workshops.
→ Shipping cost calculator for individual customers — if you are sending individual orders directly.

In upcoming materials, we will explore each of these platforms in detail: pros, cons, registration, fees, audience. Subscribe to GlobalPost updates so you don’t miss useful publications.