{"id":20200,"date":"2025-07-08T15:13:09","date_gmt":"2025-07-08T12:13:09","guid":{"rendered":"https:\/\/globalpost.ua\/?p=20200"},"modified":"2025-07-22T15:44:21","modified_gmt":"2025-07-22T12:44:21","slug":"zalandoyour-entry-into-the-big-european-fashion-scene-with-globalpost","status":"publish","type":"post","link":"https:\/\/globalpost.ua\/en\/zalando-how-ukrainian-brands-can-conquer-the-swiss-fashion-market\/","title":{"rendered":"Zalando: How Ukrainian brands can conquer the Swiss fashion market"},"content":{"rendered":"<p>Switzerland is one of the most desirable markets for any business. High purchasing power, strong interest in quality products, and its status as a European center of luxury make it especially attractive for fashion brands. <strong>The key to this market is Zalando.ch \u2014 the local version of the largest European fashion platform, which dominates in Switzerland.<\/strong><\/p>\n<p>However, entering the Swiss market has its own specifics, as the country is not a member of the EU. In this article, we will explain how a Ukrainian brand can successfully launch on Zalando.ch and how GlobalPost helps overcome unique logistical and customs challenges.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Switzerland is one of the most desirable markets for any business. High purchasing power, strong interest in quality products, and its status as a European center of luxury make it especially attractive for fashion brands. The key to this market is Zalando.ch \u2014 the local version of the largest European fashion platform, which dominates in [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":20209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-single_post_new_2026.php","format":"standard","meta":{"footnotes":""},"categories":[18,20],"tags":[],"class_list":["post-20200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/globalpost.ua\/en\/wp-json\/wp\/v2\/posts\/20200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalpost.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalpost.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalpost.ua\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/globalpost.ua\/en\/wp-json\/wp\/v2\/comments?post=20200"}],"version-history":[{"count":10,"href":"https:\/\/globalpost.ua\/en\/wp-json\/wp\/v2\/posts\/20200\/revisions"}],"predecessor-version":[{"id":20390,"href":"https:\/\/globalpost.ua\/en\/wp-json\/wp\/v2\/posts\/20200\/revisions\/20390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalpost.ua\/en\/wp-json\/wp\/v2\/media\/20209"}],"wp:attachment":[{"href":"https:\/\/globalpost.ua\/en\/wp-json\/wp\/v2\/media?parent=20200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalpost.ua\/en\/wp-json\/wp\/v2\/categories?post=20200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalpost.ua\/en\/wp-json\/wp\/v2\/tags?post=20200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}